Take A Sheet Ad Campaign

From AdFreak, one of my daily blog stops...


Worst Ad Campaign of the Year? Sheets Energy Strips

This campaign for Sheets Energy Strips has to be the low point of 2011 advertising so far. This is a product you put in your mouth, yet it's being marketed with headlines that reference defecation. It's one thing to do a silly coupon—it's another to build a brand around this kind of thing. Pitbull (above) and LeBron James are among the company's celebrity endorsers (James is actually a co-founder of the company), but that won't do much to help its reputation—it'll just bring theirs down.

Here's a link to the original article.