Thursday, August 21, 2008
Hallmark Corners Gay Marriage Card Market
From The Associated Press:
Not every state recognizes same-sex marriage - but Hallmark now does.
After California decided to join Massachusetts in legalizing the unions, the nation's largest greeting card company began rolling out its first same-sex wedding cards this summer to meet growing demand.
That puts them in a niche once served only by independent card companies, and one that No. 2 American Greetings Corp. has no plans to enter.
Hallmark started offering "coming out" cards last year, and the four designs of same-sex marriage cards are being gradually released this summer and will be widely available by next year. No sales figures were available yet.
The Greeting Card Association, a trade group, said it does not track how many companies provide same-sex cards but believes the number is expanding.