Thursday, August 21, 2008

Hallmark Corners Gay Marriage Card Market

From The Associated Press:

Not every state recognizes same-sex marriage - but Hallmark now does.

After California decided to join Massachusetts in legalizing the unions, the nation's largest greeting card company began rolling out its first same-sex wedding cards this summer to meet growing demand.

That puts them in a niche once served only by independent card companies, and one that No. 2 American Greetings Corp. has no plans to enter.

Hallmark started offering "coming out" cards last year, and the four designs of same-sex marriage cards are being gradually released this summer and will be widely available by next year. No sales figures were available yet.

The Greeting Card Association, a trade group, said it does not track how many companies provide same-sex cards but believes the number is expanding.


Silly Monkey said...

Four designs? So if you invite more than four people to the wedding, you're bound to get duplicate cards.

But good for Hallmark. And hell, we need to boycott American Greetings.

Trixie said...

Or start your own greeting card company as there is obviously a niche that needs tapping (Pun unintended.).

The cards for a lesbian union can read:
Congratulations on your second date!